Chevrolet is a truly global brand on sale in 130 countries with 61 percent of its worldwide sales transacting outside our borders. However, organization believes its greatest growth opportunity is in the U.S. Accounting for 70 % of New GM's total sales, Chevrolet's marketing and product strategy is targeted at five customer groups (some of which admittedly overlap). These are:
The truck and family groups account for home loan houses share of the market at large. Chevrolet currently owns the highest share of the truck as well as segments, so the greatest growth is expected each morning latter three, but great effort is being expended in each area. A heavy-duty Silverado will be introduced at the Chicago show, sporting a new Duramax clean diesel proficient at running on biodiesel bolted into a brand new frame. The luxury-sport leading Corvette line was recently bolstered by the Grand Sport, and the Camaro has been leading its segment for six months, but that pot needs constant stirring so check for convertible and Z28 alternatives. In the Eco segment, Volt and Cruze lead will lead the brand's charge in 2011. For 2012 the Spark and Aveo will seek to conquest the youth segment while a new Malibu and Orlando mini-minivan reinforce the brand's family-car things.
With GM now out of bankruptcy, the Z28 program has been restarted. So why? Insiders say the Z28 business case now is smart because the new UAW contracts have reduced the labor costs on auto to the point where GM feels it can price it competitively -- and far enough from Corvette. That's the fantastic news. The bad news is EPA certification and GM durability requirements mean the Z28 is unlikely to go on sale until late 2011.
Our images are not far from the final signed-off design, based on photos scale clay model we have seen. Key details to note are the deeper front bumper fascia, with larger front aperture under the grille and the spotlights mounted in deep vents on either side. The Z28 also gets additionally grille mesh compared with this of a standard Camaro.
At your back is a taller lip spoiler that runs the full width in the car. The brand new rear-bumper fascia features a deeper section with integrated exhaust opportunities. The wheels are 20-inchers with a hostile 'tuning-fork' five-spoke pattern.
A new hood entails large, forward-facing scoop. Underneath is the 6.2-liter supercharged LSA V-8 that also powers the Cadillac CTS-V. As possess already confirmed, this is quite a powerplant, delivering 556 horsepower at 6100 rpm and 551 pound-feet of torque at 3800 rpm.
The near-4300-pound CTS-V thunders from 0 to 60 mph in 4.1 seconds and nails the quarter mile in 12.3 seconds (automatic) or 12.4 seconds (manual). Top speed is proscribed to 175 mph in the auto (to preserve the tranny), nevertheless the manual will storm for autobahn-melting 193 mph. As being the Z/28 will weigh 200 to 300 pounds less than the CTS-V, it may nail 60 mph in 3.9 seconds and run the quarter in probably the most beneficial low 12s. This Z28 could really do the fastest Chevy ponycar after the legendary ZL-1-powered COPO 9560 Camaros built 40 years ago.
The Z28 is anticipated to only build up with a six speed manual transmission, unless GM can piggyback some belonging to the car's certification on work already accomplished for the CTS-V to obtain the automatic in the range low cost.