5 g era theme park amusement equipment, how to upgrade?

Open global theme park development history manual, we will surprise found open the theme park industry since the 1950 s, after nearly half a century development and waiting, finally ushered in the technological innovation of golden time - — 5 g era! ! Let us from the China theme park three wave investment boom, since reform and opening up, China's history of theme park will encounter said 'theme park three heat wave' era of investment. The first wave in the 1980 s, open city of the southeast coastal areas in our country, well-known project have guangdong zhongshan city Yangtze river garden, guangzhou east, Shanghai jinjiang amusement park, Beijing miyun international playground amusement park in the north, zhuhai pearl paradise, xi 'an, shenzhen shenzhen bay park and checkpoint China offering, etc. Although also appeared a batch of pursuing novelty, seize the opportunity of 'fashion gurus', but we have to admit that our perception of the theme park at this stage is very shallow, simply think that paradise is some interesting the power and the power of a collection of rides, then rushed to imitate overseas theme park development model, the introduction of bumper cars, merry-go-round, ferris wheel and a roller coaster rides, appeared that the 'one-size-fits-all' market pattern. But as time goes on, the theme park soon appeared equipment iterative stagnation, such problems as lack of form a complete set of service, lead to heat suddenly disappeared, most of the paradise on the closed garden, transformation, transfer, or the way of merger, acquisition and reorganization. This is the first theme park on the Chinese investment boom, with the wind of 'reform and opening up', but lost to the 'soft power' and 'hard power' lack of shortcomings. Return the second wave of investment boom - — Artificial theme scenic area, began in the early 1990 s, headed by oct head domestic enterprises, build the 'splendid China' in the two received 6. 5 million years of proud achievement, opened less than a year should recover all the investment, theme scenic spots for 'real scene' reduction technology introduced. And then four years, all over the country to follow suit, 203 theme scenic area, rapid fall to the ground, the hot copy momentum, appeared a lot of the same theme park, not the Monkey King is lu, the theme selection results of homogeneity finally let China theme park business tasted the bitterness, also slow the momentum of the development of theme parks in China. The second wave of investment boom let us see the fact that China's investment and operations of the theme park enterprises are not short of money, lack of is the 'eye'. Closed and traditional Chinese theme park development pattern, the lack of a clear theme, mixed motives impure enclosure motives, and of short-term returns expected, etc. , make originally the poor underlying strength of the Chinese theme amusement business. The third wave of investment boom began in 2005, 'a tale of two cities' in southern China, oct, chimep-long group respectively in combination with their own advantages, to build the happy valley 2. 0, long lung happy world, with well versed in the industrial chain of creating thinking, rational division of theme amusement function, and hired foreign experienced technical management team, for the first time to China theme amusement industry into the concept of innovation and innovative elements. As the leisure era and domestic tourism people consumption levels rising, the rise of a wave of development boom, let China theme amusement industry tasted the sweets. In the future, 5 g innovation technology will cause the Chinese theme park the fourth wave of investment boom, why? It will be from 4 g technology is the effects of China theme park. 4 g era not only gave birth to the mobile Internet economy, is changing traditional travel reservation, travel, or even of payment. But if the 4 g for the influence of theme park, embodied in three aspects: first, 4 g technology for various amusement theme park to efficient operation of equipment, and shorten the waiting time of the visitors. Disneyland FastPass has been anecdotal are 'high price to buy and sell' artifact in the park, and emulated by other operators. Behind improving leisure experience, is the integration of technology and efficient tourists preference data and a quick iteration of the scientific operation mechanism of modern theme park. Second, 4 g let more people through such as ctrip, where to OTA platform to realize diversified online consulting and online ticketing, let a person never leave home can understand the latest information on theme park is favorable, and prepared to travel in advance. Third, 4 g has constructed the multi-channel promotion and low cost of marketing operation, taking Shanghai as an example, with the help of a network platform, by way of new media such as mobile phone APP, WeChat timing, fixed-point, targeted push preferential information, simple, accurate, high conversion rate. Standing in the first year in the age of 5 g, back to the 4 g era, who wouldn't think of the network technology innovation in the China theme park development has the profound influence. If the occurrence of '4 g era' is for the rapid development of China's theme park 'hard power' laying the groundwork, then, '5 g era' is promoted the Chinese theme park 'soft environment' of prehistorical powers. Imagine, when you are in HBO's 'western world' scenario, the western girl coming toward you smile; When you travel in spielberg filmed 'top players' death star scene, stone you like were hard to avoid the coming through your heart bullets; Or, when you ride a roller coaster through a dark tunnel, the sudden godzilla monster, let you terrified. 。 。 。 。 。 All this, are in the age of 5 g technology will bring theme park of the new type experience change. 5 g era is the what kind of play theme park, amusement equipment and how to combine 5 g upgrade amusement equipment, style and innovation, let us together to explore, innovation together!

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